Swiss Air

MISSION STATEMENT

We aim to create a one of a kind experience using Swiss design ideals to emphasize that SWISS is the airline where collaboration and personalization are made a priority for travelers.

PROBLEM

How can we make SWISS Air’s traveling experience more functional and personalized to each user?

SOLUTION

Envision the future of SWISS Air by creating a hassle-free traveling and booking experience and a relaxing in-flight experience.

GOALS

Prioritizing User's Needs

Employ a straightforward, concise, compelling design and functionalities, fostering smooth user-product interactions.

Enjoyability

Elicit excitement and satisfaction in users regarding their choices. Craft intuitive interactions that ignite curiosity.

Transparency

Our products will consistently fulfill users' functional needs, effectively addressing their problems with purposeful and pragmatic solutions.

PROCESS

Understand

Empathy & Journey Map
Personas
Formulate Strategy
Research

Diverge

Envision
Ideate
Problem Statement & Solution
HMW
Affinity Mapping

Decide

Storyboarding
Journey Mapping
Opportunity Statement

Prototype

Design System
Wireframing
Task Flow
Prototype

Test

Test Solutions
User Test Prototype
Simulate Real World
Usage
Case Study

A More Personalized Experience

Access lists of shows and movies made in the app prior to boarding.
QR Code usage to create compatibility between the mobile app and in-flight entertainment system.
Providing destination-based content, services, and entertainment.

Apps Integration

Connect voice assistants - Siri and Google Assistant to perform actions.
Integration of Google Lens and Google AR for maps & navigation.
Integrate ride-sharing apps to perform auto-bookings to and from the airport.
Integrate with accommodation apps - Airbnb and Skyscanner and - present booking / check-in info.

Organized Planning

A timeline that maps out the entire trip.
A “progression” system for pre-flight tasks completed.
Easy and quick accessible mode of communication between people in your party/group.
A collaborative hub for multiple users to see and edit the same flight information.

Flight-Booking & Check-In Process

Responsive UI that gives time and location-based actions.
A system of NFC-enabled checkpoints at airports.
Performance of automated actions - i.e. checking in, presenting customs documents, making payments, etc.

App Integration

Connect voice assistants - Siri and Google Assistant to perform actions.
Integration of Google Lens and Google AR for maps & navigation.
Integrate ride-sharing apps to perform auto-bookings to and from the airport.
Integrate with accommodation apps - Airbnb and Skyscanner and - present booking / check-in info.

Organized Planning

A timeline that maps out the entire trip.
A “progression” system for pre-flight tasks completed.
Easy and quick accessible mode of communication between people in your party/group.
A collaborative hub for multiple users to see and edit the same flight information.

Conveniently Book Accommodations

Connect third-party booking services like Airbnb and Skyscanner for booking.
Options to plan ahead for post flight arrangements- i.e. travel tips, dinner reservations, activities, etc.

Explore Destinations

Recommend places of interests to visit and destination-based travel tips
Allow users to gather essential information needed for their trip.

IMPACT
‍

The UI design exemplifies the renowned SWISS commitment to excellence, encapsulating the ideals of precision and delivering top-notch services. We prioritize features that enhance user collaboration and streamline seamless planning while relying on SWISS to provide unwavering support and guidance throughout the journey. Flying with SWISS becomes a personalized experience by seamlessly integrating trusted and enjoyable third-party entertainment and booking services. The app optimizes time utilization with purposeful tools such as voice assistance, NFC, AR technology, and real-time updates.